Financial Services Marketing Treatise
What we now call "marketing" began long before the name was created. In the mid-1800s, taking a trip salespersons dressed "snake oil" and other tonics in fancy product packaging and proclaimed their virtues to a gullible public. New marketing applications soon multiplied in the belief that marketing could make numerous new things possible in practically any company scenario. For more than a century, application, experience and eventually method have actually assisted marketing develop from unrefined beginnings into today's advanced practices.
Customer item companies have been the leaders in the marketing field and have taken the undisputed lead as the developers of marketing's finest practices. While sophisticated marketing techniques have actually generated consumer giants, most financial services companies had to be dragged, shouting and kicking, into the era of sophisticated marketing.
The Advancing State of Financial Services Marketing
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